{"id":281,"date":"2021-02-17T13:03:43","date_gmt":"2021-02-17T13:03:43","guid":{"rendered":"http:\/\/growyourbusiness.org.uk\/?p=281"},"modified":"2021-03-16T11:10:46","modified_gmt":"2021-03-16T11:10:46","slug":"why-digital-marketing-is-more-essential-than-ever-before-marketing-during-covid-19","status":"publish","type":"post","link":"https:\/\/www.growyourbusiness.org.uk\/?p=281","title":{"rendered":"Why Digital Marketing is more essential than ever before | Marketing during COVID-19"},"content":{"rendered":"\n[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Services&#8221; _builder_version=&#8221;4.7.5&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#f6f6f7&#8243; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;-70px||||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;3px|||||&#8221; locked=&#8221;off&#8221;][et_pb_row use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.6.1&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;82px|auto||auto||&#8221; custom_padding=&#8221;0px|||||&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.5.7&#8243; _module_preset=&#8221;default&#8221;][et_pb_text _builder_version=&#8221;4.7.5&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;Poppins|800|||||||&#8221; header_2_text_color=&#8221;#0F344F&#8221; header_2_font_size=&#8221;50px&#8221; header_2_line_height=&#8221;1.4em&#8221; background_enable_color=&#8221;off&#8221; hover_enabled=&#8221;0&#8243; header_2_font_size_tablet=&#8221;36px&#8221; header_2_font_size_phone=&#8221;20px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; sticky_enabled=&#8221;0&#8243;]<h2><span data-contrast=\"auto\" xml:lang=\"EN-GB\" lang=\"EN-GB\" class=\"TextRun MacChromeBold SCXW112404153 BCX0\"><span class=\"NormalTextRun SCXW112404153 BCX0\"><span data-contrast=\"auto\" xml:lang=\"EN-GB\" lang=\"EN-GB\" class=\"TextRun MacChromeBold SCXW47964150 BCX0\"><span class=\"NormalTextRun SCXW47964150 BCX0\">Why Digital Marketing is more essential than ever before<\/span><\/span><span data-contrast=\"auto\" xml:lang=\"EN-GB\" lang=\"EN-GB\" class=\"TextRun MacChromeBold SCXW47964150 BCX0\"><span class=\"NormalTextRun SCXW47964150 BCX0\"><span>\u00a0<\/span>| Marketing during COVID-19<\/span><\/span><span class=\"EOP SCXW47964150 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:2,&quot;335551620&quot;:2,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/span><\/span><\/h2>\n[\/et_pb_text][et_pb_text _builder_version=&#8221;4.7.5&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;||||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; ul_line_height=&#8221;2em&#8221; header_3_font=&#8221;Poppins|700|||||||&#8221; header_3_font_size=&#8221;20px&#8221; header_3_line_height=&#8221;1.2em&#8221; header_4_font=&#8221;Poppins|600|||||||&#8221; header_4_font_size=&#8221;14px&#8221; header_4_line_height=&#8221;1.2em&#8221; background_enable_color=&#8221;off&#8221; hover_enabled=&#8221;0&#8243; header_3_font_size_tablet=&#8221;25px&#8221; header_3_font_size_phone=&#8221;&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; header_4_font_size_tablet=&#8221;25px&#8221; header_4_font_size_phone=&#8221;18px&#8221; header_4_font_size_last_edited=&#8221;off|desktop&#8221; sticky_enabled=&#8221;0&#8243;]<p><span data-contrast=\"auto\">2020 hasn\u2019t been the easie<\/span><span data-contrast=\"auto\">st\u00a0<\/span><span data-contrast=\"auto\">year\u00a0<\/span><span data-contrast=\"auto\">for most businesses.<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">We\u2019ve been faced with unprecedented times, and are having to adapt\u00a0<\/span><span data-contrast=\"auto\">to a new normal<\/span><span data-contrast=\"auto\">.<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">With the daily increase of cases, and the talks of a second lockdown looming,\u00a0<\/span><span data-contrast=\"auto\">digital marketing is more essential than ever before for you<\/span><span data-contrast=\"auto\">r<\/span><span data-contrast=\"auto\">\u00a0SMB.\u00a0<\/span><span data-contrast=\"auto\">Just because the world has slowed down, doesn\u2019t mean you\u00a0<\/span><span data-contrast=\"auto\">have to. With more people than ever turning to social media and fixing their attention online, maybe this is a time for you to<\/span><span data-contrast=\"auto\">\u00a0focus on your digital presence and grow as a business<\/span><span data-contrast=\"auto\">\u00a0online.<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">Here are a few tips to consider for your digital marketing strategy during\u00a0<\/span><span data-contrast=\"auto\">C<\/span><span data-contrast=\"auto\">ovid19.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\">Engage\u00a0<\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\">Digital Presence\u00a0<\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\">Offers\u00a0<\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\">Local SEO\u00a0<\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\">Reviews\u00a0<\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\">Evaluate business\u00a0<\/li>\n<\/ul>\n<h3>Engage\u00a0\u00a0<\/h3>\n<p><span data-contrast=\"auto\">Building a sense of community within your business is\u00a0<\/span><span data-contrast=\"auto\">vital<\/span><span data-contrast=\"auto\">.\u00a0<\/span><span data-contrast=\"auto\">As we\u2019re all going through the same situation, interact and engage with your audience\u00a0<\/span><span data-contrast=\"auto\">more\u00a0<\/span><span data-contrast=\"auto\">and\u00a0<\/span><span data-contrast=\"auto\">help out where you can.\u00a0<\/span><span data-contrast=\"auto\">You want to become a trusted and loyal brand. Use this<\/span><span data-contrast=\"auto\">\u00a0valuable<\/span><span data-contrast=\"auto\">\u00a0time to build relationships with your\u00a0<\/span><span data-contrast=\"auto\">customers.<\/span><span data-contrast=\"auto\">\u00a0Now is the time to stand out and show you\u2019re a caring and thoughtful business.\u00a0<\/span><span data-contrast=\"auto\">Use social media to show the good deeds which you\u2019re doing during this\u00a0<\/span><span data-contrast=\"auto\">challenging<\/span><span data-contrast=\"auto\">\u00a0and unknown time.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3>Digital Presence\u00a0<\/h3>\n<p><span data-contrast=\"auto\">Continue to focus on optimising your website and content daily.<\/span><span data-contrast=\"auto\">\u00a0T<\/span><span data-contrast=\"auto\">here has been a huge increase in website traffic<\/span><span data-contrast=\"auto\">\u00a0since covid19<\/span><span data-contrast=\"auto\">, therefore you want to keep up to date<\/span><span data-contrast=\"auto\">\u00a0so you don\u2019t fall behind your competition!<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">F<\/span><span data-contrast=\"auto\">ind out<\/span><span data-contrast=\"auto\">\u00a0the latest<\/span><span data-contrast=\"auto\">\u00a0SEO<\/span><span data-contrast=\"auto\">\u00a0strategies<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">and digital marketing<\/span><span data-contrast=\"auto\">\u00a0tricks\u00a0<\/span><span data-contrast=\"auto\">that are getting businesses to the top and implement them.<\/span><span data-contrast=\"auto\">\u00a0Don\u2019t let\u00a0<\/span><span data-contrast=\"auto\">covid<\/span><span data-contrast=\"auto\">\u00a0stop you from achieving\u00a0<\/span><span data-contrast=\"auto\">a<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">visible\u00a0<\/span><span data-contrast=\"auto\">online presence<\/span><span data-contrast=\"auto\">.<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3>Offers\u00a0\u00a0<\/h3>\n<p><span data-contrast=\"auto\">Who doesn\u2019t love a discount code? What better way to draw in your customers during a time like this than a special offer<\/span><span data-contrast=\"auto\">!<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">Advertising offers for your audience is a great way to help out and maintain customers, whilst providing continu<\/span><span data-contrast=\"auto\">ous<\/span><span data-contrast=\"auto\">\u00a0revenue for your business.\u00a0<\/span><span data-contrast=\"auto\">In addition to this, it\u2019s an incentive for your customers to purchase from you<\/span><span data-contrast=\"auto\">.\u00a0<\/span><span data-contrast=\"auto\">Use your social media\u00a0<\/span><span data-contrast=\"auto\">p<\/span><span data-contrast=\"auto\">latforms<\/span><span data-contrast=\"auto\">\u00a0to keep your audience up to date on your latest offers and deals!<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3>Local SEO\u00a0<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">With everyone staying close to home, make sure you<\/span><span data-contrast=\"auto\">\u2019re getting the most out of<\/span><span data-contrast=\"auto\">\u00a0your business locally<\/span><span data-contrast=\"auto\">.<\/span><span data-contrast=\"auto\">\u00a0People are looking for\u00a0<\/span><span data-contrast=\"auto\">convenience<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">and so<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">what better time to help out with your locals? Make sure\u00a0you are\u00a0using the right keywords which fit your local area. This will help\u00a0<\/span><span data-contrast=\"auto\">your<\/span><span data-contrast=\"auto\">\u00a0business to be discovered locally if it isn\u2019t already.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3>Reviews\u00a0<\/h3>\n<p><span data-contrast=\"auto\">When you buying a product or service, you want to make sure you\u2019re getting the most out of your money,<\/span><span data-contrast=\"auto\">\u00a0and w<\/span><span data-contrast=\"auto\">ith\u00a0<\/span><span data-contrast=\"auto\">consumers<\/span><span data-contrast=\"auto\">\u00a0constantly using the internet, it\u2019s more important than ever to make sure you have great reviews from customers<\/span><span data-contrast=\"auto\">.\u00a0<\/span><span data-contrast=\"auto\">W<\/span><span data-contrast=\"auto\">hen people are considering a product or service, there\u2019s no doubt it that they will research social media pages, websites,<\/span><span data-contrast=\"auto\">\u00a0and more<\/span><span data-contrast=\"auto\">\u00a0\u2013 so\u00a0<\/span><span data-contrast=\"auto\">make sure you have plenty of great feedback from previous customers.\u00a0<\/span><span data-contrast=\"auto\">Start by implementing star ratings in emails once a purchase is made, or posting on social media asking for feedback<\/span><span data-contrast=\"auto\">. Make<\/span><span data-contrast=\"auto\">\u00a0it easily accessible\u00a0<\/span><span data-contrast=\"auto\">for people to\u00a0<\/span><span data-contrast=\"auto\">leave reviews<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">otherwise, they\u00a0<\/span><span data-contrast=\"auto\">might not\u00a0<\/span><span data-contrast=\"auto\">bother<\/span><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3>Evaluate business\u00a0<\/h3>\n<p><span data-contrast=\"auto\">Due to the strict guidelines and\u00a0restrictions,\u00a0we have been under that past few months, it has freed up a lot of time in our schedules.\u00a0<\/span><span data-contrast=\"auto\">Why not spend some of this time overlooking your digital marketing and\u00a0<\/span><span data-contrast=\"auto\">assess what\u00a0<\/span><span data-contrast=\"auto\">you can improve on? Can you make your social media posts more creative? Does your website need a refresh? Can you\u00a0<\/span><span data-contrast=\"auto\">rev<\/span><span data-contrast=\"auto\">isit<\/span><span data-contrast=\"auto\">\u00a0your content creation and start producing videos?\u00a0<\/span><span data-contrast=\"auto\">This can be quite a\u00a0<\/span><span data-contrast=\"auto\">time-consuming<\/span><span data-contrast=\"auto\">\u00a0procedure, therefore there\u2019s no better time to look over your online presence and see what boxes you are and aren\u2019t ticking.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3>Conclusion&#8230;\u00a0<\/h3>\n<p><span data-contrast=\"auto\">Don\u2019t let covid19 bring you down as a business! Use this time\u00a0<\/span><span data-contrast=\"auto\">effectively<\/span><span data-contrast=\"auto\">\u00a0and establish your strengths and weaknesses to grow your business<\/span><span data-contrast=\"auto\">\u00a0&#8211; t<\/span><span data-contrast=\"auto\">here\u2019s no better time than the present!\u00a0<\/span><span data-contrast=\"auto\">Visit\u00a0<\/span><span data-contrast=\"auto\">bizengine<\/span><span data-contrast=\"auto\">.co.<\/span><span data-contrast=\"auto\">uk<\/span><span data-contrast=\"auto\">\u00a0and see how our expertise can assist you in improving your digital presence and expanding your business. We\u2019re here to help<\/span><span data-contrast=\"auto\">\u00a0you get through these unprecedented times!<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:720,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Feature&#8221; _builder_version=&#8221;4.6.6&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#F7CB15&#8243; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_start=&#8221;rgba(0,0,0,0)&#8221; background_color_gradient_end=&#8221;#f1f1f1&#8243; background_color_gradient_direction=&#8221;90deg&#8221; background_color_gradient_start_position=&#8221;60%&#8221; background_color_gradient_end_position=&#8221;60%&#8221; background_color_gradient_overlays_image=&#8221;on&#8221; background_enable_image=&#8221;off&#8221; background_size=&#8221;contain&#8221; background_position=&#8221;center_left&#8221; overflow-x=&#8221;hidden&#8221; overflow-y=&#8221;hidden&#8221; background_last_edited=&#8221;on|desktop&#8221; background_color_gradient_start_position_tablet=&#8221;100%&#8221; background_color_gradient_end_position_tablet=&#8221;100%&#8221;][et_pb_row custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.7.5&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;1vw||1vw||true|false&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;0vw||0vw||true|false&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.5.1&#8243; _module_preset=&#8221;default&#8221;][et_pb_text _builder_version=&#8221;4.7.5&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;Poppins|800||on|||||&#8221; header_2_text_color=&#8221;#0F344F&#8221; header_2_font_size=&#8221;58px&#8221; header_4_font=&#8221;Poppins|700|||||||&#8221; header_4_text_color=&#8221;#0F344F&#8221; header_4_font_size=&#8221;30px&#8221; header_4_line_height=&#8221;1.2em&#8221; background_enable_color=&#8221;off&#8221; header_2_font_size_tablet=&#8221;55px&#8221; header_2_font_size_phone=&#8221;38px&#8221; header_2_font_size_last_edited=&#8221;on|tablet&#8221; header_4_font_size_tablet=&#8221;25px&#8221; header_4_font_size_phone=&#8221;18px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221;]<h4>Join the\u00a0<\/h4>\n<h2>Conversation<\/h2>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.7.5&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|600|||||||&#8221; text_text_color=&#8221;#0F344F&#8221; text_font_size=&#8221;18px&#8221; text_line_height=&#8221;1.8em&#8221; background_enable_color=&#8221;off&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;-30px||4px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; text_font_size_tablet=&#8221;16px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221;]<p>Do you want to see your business grow? Are you looking for tools to expand and enhance your organisation? Grow Your Business is designed with you in mind. With our unique framework focused on delivering you results, we want to help you expand and enhance your business whilst engaging with like-minded business people. Join our network of business owners who are passionate about growing their business and thriving in their organisation.<\/p>[\/et_pb_text][et_pb_blurb url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjExNyJ9fQ==@&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;%%3%%&#8221; icon_color=&#8221;#f8da2f&#8221; use_icon_font_size=&#8221;on&#8221; icon_font_size=&#8221;30px&#8221; _builder_version=&#8221;4.7.5&#8243; _dynamic_attributes=&#8221;url&#8221; _module_preset=&#8221;default&#8221; background_color=&#8221;#0f344f&#8221; width=&#8221;70px&#8221; height=&#8221;40px&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;5px||0px||false|false&#8221; animation=&#8221;off&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; locked=&#8221;off&#8221;][\/et_pb_blurb][et_pb_text _builder_version=&#8221;4.7.5&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|600|||||||&#8221; text_font_size=&#8221;18px&#8221; 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