[et_pb_section fb_built=”1″ admin_label=”Services” _builder_version=”4.7.5″ _module_preset=”default” background_color=”#f6f6f7″ custom_margin_tablet=”” custom_margin_phone=”-70px||||false|false” custom_margin_last_edited=”on|phone” custom_padding=”3px|||||” locked=”off”][et_pb_row use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” _builder_version=”4.6.1″ _module_preset=”default” custom_margin=”82px|auto||auto||” custom_padding=”0px|||||”][et_pb_column type=”4_4″ _builder_version=”4.5.7″ _module_preset=”default”][et_pb_text _builder_version=”4.7.5″ _module_preset=”default” header_2_font=”Poppins|800|||||||” header_2_text_color=”#0F344F” header_2_font_size=”50px” header_2_line_height=”1.4em” background_enable_color=”off” header_2_font_size_tablet=”36px” header_2_font_size_phone=”20px” header_2_font_size_last_edited=”on|phone”]<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.7.5″ _module_preset=”default” text_font=”||||||||” text_text_color=”#000000″ text_font_size=”16px” ul_line_height=”2em” header_3_font=”Poppins|700|||||||” header_3_font_size=”20px” header_3_line_height=”1.2em” header_4_font=”Poppins|600|||||||” header_4_font_size=”14px” header_4_line_height=”1.2em” background_enable_color=”off” header_3_font_size_tablet=”25px” header_3_font_size_phone=”” header_3_font_size_last_edited=”on|phone” header_4_font_size_tablet=”25px” header_4_font_size_phone=”18px” header_4_font_size_last_edited=”off|desktop”]<\/p>\n
Nearly 50% of the world\u2019s population uses social media which is over 3 billion users worldwide. 54% of social browsers use social media to res<\/span>earch products. Nowadays, all your competition has an online presence, so if you don\u2019t, how are you going to stand out from your competitors?\u00a0<\/span>In order to grow as a business, you need to get a social media strategy in place. Are you ready to find out\u00a0<\/span>the steps\u00a0<\/span>to grow your business on social media?<\/span>\u00a0<\/span><\/p>\n Before doing anything, you want to consider what your aims and objectives are. What\u00a0<\/span>exactly\u00a0<\/span>do you want to achieve from marketing on social media? Do you want to increase your audience?\u00a0<\/span>Brand awareness?\u00a0<\/span>Generate mor<\/span>e leads for your business? You want to clearly identify your goals<\/span>,<\/span>\u00a0know who your target audience is,\u00a0<\/span>your business goals and then you\u2019ll be able to create posts that reinforce thes<\/span>e areas.<\/span>\u00a0<\/span><\/p>\n There<\/span>\u00a0<\/span>is<\/span>\u00a0<\/span>no point in spending\u00a0<\/span>loads of\u00a0<\/span>time creating quality content if you aren\u2019t posting on the correct social media platforms.\u00a0<\/span>Firstly, y<\/span>ou want to identify\u00a0<\/span>your target and audience and then pick the correct platform which matches this.<\/span>\u00a0<\/span><\/p>\n At the end of every\u00a0<\/span>month,<\/span>\u00a0you should create a content calendar for the forthcoming month for your social media platforms. This will allow you to have a clear plan of what you\u00a0<\/span>want to post every day. This will save you a lot of time as you can prepare you content beforehand instead of doing it on the day. You will know that you have a nice range of different content ideas and it will keep you organised<\/span>, on track<\/span>\u00a0and run an effective social media cam<\/span>paign.<\/span>\u00a0<\/span><\/p>\n Make your content stand<\/span>s<\/span>\u00a0out!\u00a0<\/span>With a sea full of content, you want to make sure your content is bold and eye-catching in order to really catch your audience’s attention. Start using graphic design platforms to really make your content yours! I recommend Canva as i<\/span>t is a practical and effective design platform which enables you to make posts, infographics, posters and much more.\u00a0<\/span>One of the best forms of content marketing is video.\u00a0<\/span>If you really want to grab you audience’s attention, you should consider creating videos. By 2022, online videos will make up more than\u00a0<\/span>82% of all consumer internet traffic! This is huge! Get in the trend early and wow your audience.\u00a0<\/span>\u00a0<\/span><\/p>\n It\u2019s all about compelling captions! You want to tell your brand’s story and personality, as this will help you be known as a trust brand. It\u2019s always good to get your audience involved by asking them questions or to<\/span>\u00a0share with a friend. Don\u2019t forget to include CTA! You want your audience to know exactly where to go and take action. By closing you post with a strong action, you will draw your audience in and generate more sales<\/span>\u00a0for your business.<\/span>\u00a0<\/span><\/p>\n Social media platform’s main purpose is to communicate with people. Make sure you interact and engage with your audience as you want to form bonds which will result in brand loyalty. Your audience will expect<\/span>\u00a0a business to respond to any queries or problems quickly. Make sure you have great customer service as this could be the making point. Bad customer service tends to put people off and result in going to a competitor and losing that pote<\/span>ntia<\/span>l customer.\u00a0<\/span>\u00a0<\/span><\/p>\n Every few months you want to sit down and assess your social media analytics. This will enable you to clearly see what you\u2019re doing well on and what you can improve on. You will be able to assess your increase in followers, your engagement, your messages and be able to set further aims and ob<\/span>jectives for your business to achieve for the next forthcoming months. You can use this time to see the posts that you should continue doing, and the ones with which you could do something different. You\u2019ll\u00a0<\/span>be able to establish exactly what your audience likes, as well as the best times to post for engagement. It\u2019s important to\u00a0<\/span>monitor<\/span>\u00a0your social media analytics monthly to be aware of exactly<\/span>\u00a0how your business is\u00a0<\/span>doing and<\/span>\u00a0keep a close eye on your campaign.<\/span>\u00a0<\/span><\/p>\n There are endless benefits of social media marketing from increased traffic, to higher SEO rankings, brand awareness and loyalty.\u00a0<\/span>Get a social media campaign in place today and take your business to new heights. From the use of social media marketing<\/span>,\u00a0<\/span>it<\/span>\u00a0can have a h<\/span>uge impact on the growth of your business.\u00a0<\/span>\u00a0<\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Feature” _builder_version=”4.6.6″ _module_preset=”default” background_color=”#F7CB15″ use_background_color_gradient=”on” background_color_gradient_start=”rgba(0,0,0,0)” background_color_gradient_end=”#f1f1f1″ background_color_gradient_direction=”90deg” background_color_gradient_start_position=”60%” background_color_gradient_end_position=”60%” background_color_gradient_overlays_image=”on” background_enable_image=”off” background_size=”contain” background_position=”center_left” overflow-x=”hidden” overflow-y=”hidden” background_last_edited=”on|desktop” background_color_gradient_start_position_tablet=”100%” background_color_gradient_end_position_tablet=”100%”][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.7.5″ _module_preset=”default” custom_padding=”1vw||1vw||true|false” custom_padding_tablet=”” custom_padding_phone=”0vw||0vw||true|false”][et_pb_column type=”4_4″ _builder_version=”4.5.1″ _module_preset=”default”][et_pb_text _builder_version=”4.7.5″ _module_preset=”default” header_2_font=”Poppins|800||on|||||” header_2_text_color=”#0F344F” header_2_font_size=”58px” header_4_font=”Poppins|700|||||||” header_4_text_color=”#0F344F” header_4_font_size=”30px” header_4_line_height=”1.2em” background_enable_color=”off” header_2_font_size_tablet=”55px” header_2_font_size_phone=”38px” header_2_font_size_last_edited=”on|tablet” header_4_font_size_tablet=”25px” header_4_font_size_phone=”18px” header_4_font_size_last_edited=”on|phone” locked=”off”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.7.5″ _module_preset=”default” text_font=”|600|||||||” text_text_color=”#0F344F” text_font_size=”18px” text_line_height=”1.8em” background_enable_color=”off” custom_margin_tablet=”” custom_margin_phone=”-30px||4px||false|false” custom_margin_last_edited=”on|phone” text_font_size_tablet=”16px” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” locked=”off”]<\/p>\n Do you want to see your business grow? Are you looking for tools to expand and enhance your organisation? Grow Your Business is designed with you in mind. With our unique framework focused on delivering you results, we want to help you expand and enhance your business whilst engaging with like-minded business people. Join our network of business owners who are passionate about growing their business and thriving in their organisation.<\/p>\n [\/et_pb_text][et_pb_blurb url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjExNyJ9fQ==@” use_icon=”on” font_icon=”%%3%%” icon_color=”#f8da2f” use_icon_font_size=”on” icon_font_size=”30px” _builder_version=”4.7.5″ _dynamic_attributes=”url” _module_preset=”default” background_color=”#0f344f” width=”70px” height=”40px” custom_margin=”||0px||false|false” custom_padding=”5px||0px||false|false” animation=”off” border_radii=”on|10px|10px|10px|10px” locked=”off”][\/et_pb_blurb][et_pb_text _builder_version=”4.7.5″ _module_preset=”default” text_font=”|600|||||||” text_font_size=”18px” text_line_height=”1.8em” link_text_color=”#000000″ background_enable_color=”off” background_layout=”dark” locked=”off”]<\/p>\n\n
S<\/span><\/b>trategy<\/span><\/b>\u00a0<\/span><\/h3>\n
Picking the perfect platform<\/h3>\n
\n
Content Calendar<\/h3>\n
Engaging Content\u00a0<\/span><\/b>\u00a0<\/span><\/h3>\n
Interact with your audience<\/h3>\n
Analytics<\/h3>\n
Let\u2019s wrap this up…<\/h3>\n
Join the\u00a0<\/h4>\n
Conversation<\/h2>\n